We are proud to announce a multi-year partnership with Winamax, as our new official betting partner. The partnership includes G2’s League of Legends (LEC) and Kings League Germany (G2 FC) teams, marking a major milestone for regulated esports betting in Europe.
This partnership is particularly historic, with Winamax becoming the first betting operator approved by Riot Games to sponsor teams in Europe. The collaboration sets a new standard for how regulated betting brands can responsibly engage with fans across the continent.
Because G2 likes to do things the ‘G2 way’, the partnership will launch with something special, a brand new weekly League of Legends podcast titled HopEUm. The show will unite co-streamers, pro players, and special guests from across Europe to break down everything that happened in the LEC. Expect hot takes, deep dives, and plenty of chaos.
“We’re incredibly excited to work with a truly pan-European partner who feels like a perfect fit for G2. Our fans are everywhere, literally in every single country and it means a lot to us to collaborate with a brand that shares that same European DNA,” said Alban Dechelotte, CEO of G2. “With the launch of HopEUm, we wanted to go beyond a classic partnership and create something that genuinely brings value to our fans and the wider community. This show will, for the first time, capture the point of view of each community across Europe, and we can’t wait to see it come to life.”
Throughout the partnership, G2 and Winamax will roll out original content, community-focused initiatives, and creative fan experiences designed to entertain esports fans across Europe.
More details about upcoming activations and the launch date of HopEUm will be announced in the coming weeks.
