Marketing Director (m/f/d)

At G2, we’ve assembled top talents with the best competitive players from around the world to form a truly global esports club and entertainment brand. We are ambitious risk-takers, seeking to innovate the sports and entertainment industries, remaining playful and forthright while upholding our core values. 

With one of the largest esports fan bases at our side, our mission is to spark emotion and foster conversation through powerful stories of competition and beyond. If you take pride in always striving for the best and crave the opportunity to create, innovate, and entertain the world, then you’ll feel right at home at G2. 

Are you excited about shaping the future of sports, entertainment and culture and to set the vision for G2´s strategic marketing direction? Then you should definitely read on and apply to play a lead role in building up our global brand and support its expansion into new markets and verticals.

G2 is looking for a Marketing Director (m/f/d) to join our team. This is a full time position based in Berlin or remote (EU) who will directly report to our Chief Operating Officer.

Responsibilities:

• Own G2's global Marketing strategy and execution across the organisation's portfolio of teams and IPs, ensuring consistent brand equity, steady audience growth, and measurable commercial outcomes

• Collaborate with our executive team to further define the North Star of the G2 global brand and ensure its consistent application across all touchpoints

• Build a clear marketing operating model and translate strategy into annual and quarterly roadmaps across teams and verticals.

• Redefine and harmonize global brand initiatives with regional adaptations, ensuring maximized brand exposure and relevance across the broader esports, gaming, and entertainment industries

• Lead and inspire a team of marketing professionals, fostering a culture of creativity and collaboration

• Establish and maintain strong relationships with key stakeholders, including publishers, organizers, other teams, brand & media partners

• Provide strategic oversight of our creative direction, design, content production,  brand and comms ensuring a shift from content output to IP creation (formats, shows, series amongst others

• Oversee and align teams driving audience engagement across social, paid media, live events, community initiatives, creator programs, and CRM fan life cycles.

• Direct marketing activations, partner collaborations, branded content, and product campaigns, ensuring initiatives drive commercial growth

• Establish best-in-class Marketing analytics, forecasting and reporting allowing for data-informed decision making

• Monitor industry trends, market insights, and competitor activities to identify opportunities to further drive G2 growth

Requirements:

• 8+ years of experience in marketing, while professional experiences in traditional sports, esports or gaming is appreciated, but not mandatory 

• Proven track record in leading multidisciplinary teams across Brand, Content, Distribution and Commercial activation and experience in building scalable marketing operations

• Experience in promoting B2C sales through effective marketing initiatives, driving customer acquisition, engagement, and retention

• Proven track record of developing and executing successful global and regional marketing strategies that drive brand growth and revenue on the long term

• Demonstrated experience in managing global and diverse teams, fostering a culture of inclusion, collaboration, and high performance

• Experience managing a global brand, ensuring consistency and alignment across diverse markets and regions

• Experience leading and fostering a dynamic, engaging and collaborative team and leadership skills that demonstrate the ability to bring the best out of people and teams 

Our Values and philosophy

At G2, we strive to create a workplace where everyone feels welcome, valued, and empowered to be themselves. We value and celebrate diversity across all backgrounds, identities, cultures, ethnicities, religions, abilities, and experiences & we believe that different perspectives make us stronger as a team.

At the same time, we believe that everyone does their best work when they’re trusted to take ownership and contribute to something bigger together. This mindset is reflected in the values that shape how we show up, collaborate, and grow as one team at G2.

Ambitious: We are ambitious risk-takers, seeking to innovate the esports and entertainment industries, remaining playful and forthright while upholding our core values.

Human: An outstanding diverse work environment with international backgrounds, loaded with experience and a variety of success stories - all driven by the idea of achieving greatness together. A playful workplace that is united and fair.

Greater purpose: Always focussing on creating impact beyond yourself. Not just working in a team, but for the team is our key for being successful.

Maximum flexibility: Flexible working hours, work from our well-connected Office in the heart of Berlin or from home with a great IT Setup.

Have what it takes to join the #G2Army ? 

Click on the ‘Online Application’ button below and show us that you are the right person for this position. We are looking forward to learning about you and what you can bring to G2!