Head of Media & Distribution (m/f/d)

At G2, we’ve assembled top talents with the best competitive players from around the world to form a truly global esports club and entertainment brand. We are ambitious risk-takers, seeking to innovate the sports and entertainment industries, remaining playful and forthright while upholding our core values. 

With one of the largest esports fan bases at our side, our mission is to spark emotion and foster conversation through powerful stories of competition and beyond. If you take pride in always striving for the best and crave the opportunity to create, innovate, and entertain the world, then you’ll feel right at home at G2. 

Are you passionate about building scalable audience growth engines and defining how a global entertainment brand reaches its fans? Do you combine strategic thinking with a deep understanding of platforms, creators, and communities? As Head of Media & Distribution, you’ll own G2’s global distribution and fan growth strategy, turning reach into engagement and engagement into lasting fan relationships. If that sounds like the perfect challenge, you should definitely read on.

G2 is looking for a Head of Media & Distribution (m/f/d) to join our team. This is a full time position based in Berlin or remote (EU) who will directly report to our Marketing Director.

Responsibilities:

• Lead and develop G2’s global audience growth & distribution by bringing together Social Media, Paid Media, Events & Community, Creators/Talent, and CRM

• Define and execute a global audience growth and engagement strategy across owned, earned, and paid channels, with a strong focus on scalable reach, retention, and fan lifetime value

• Drive fan acquisition, engagement, and retention through various social platforms, creator partnerships, community initiatives, live events, and CRM

• Lead G2’s creator and talent ecosystem, defining partnership strategies, activation frameworks, and long-term value creation with creators and ambassadors

• Oversee paid media strategy and budget ownership, ensuring efficient spend, performance optimisation, and alignment with growth and brand objectives

• Build and scale G2’s community and events strategy, translating online fandom into meaningful real-world and digital experiences

• Own audience data, insights, and CRM strategy, working closely with marketing, commercial, and product teams to turn insights into action

• Define KPIs and success metrics for all channels and initiatives, including growth, engagement, conversion, and retention

• Stay ahead of platform, community, and creator trends within esports, gaming, and entertainment to keep G2 culturally relevant and competitively differentiated

Requirements:

• 6+ years of experience in leading audience growth, media, marketing, or similar roles, with proven leadership experience managing multi-disciplinary teams

• Strong expertise across social platforms, paid media, creators/influencers, community building, and CRM, ideally in entertainment, sports, gaming, or consumer brands

• Proven track record in building and executing multi-channel, audience-first growth strategies at scale

• Deep understanding of digital culture, platforms, and fan communities, with a strong instinct for what drives engagement and emotional connection

• Data-driven mindset with the ability to translate insights into clear strategic and creative direction

• Excellent organisational, communication, and stakeholder management skills

• Comfortable operating in a fast-paced, high-growth, international environment

• Native or fluent English required and any additional languages are a plus

• Sports, Esports, gaming, or creator-economy experience is highly desirable, but not mandatory

Our Values and philosophy

At G2, we strive to create a workplace where everyone feels welcome, valued, and empowered to be themselves. We value and celebrate diversity across all backgrounds, identities, cultures, ethnicities, religions, abilities, and experiences & we believe that different perspectives make us stronger as a team.

At the same time, we believe that everyone does their best work when they’re trusted to take ownership and contribute to something bigger together. This mindset is reflected in the values that shape how we show up, collaborate, and grow as one team at G2.

Ambitious: We are ambitious risk-takers, seeking to innovate the esports and entertainment industries, remaining playful and forthright while upholding our core values.

Human: An outstanding diverse work environment with international backgrounds, loaded with experience and a variety of success stories - all driven by the idea of achieving greatness together. A playful workplace that is united and fair.

Greater purpose: Always focussing on creating impact beyond yourself. Not just working in a team, but for the team is our key for being successful.

Maximum flexibility: Flexible working hours, work from our well-connected Office in the heart of Berlin or from home with a great IT Setup.

Have what it takes to join the #G2Army ? 

Click on the ‘Online Application’ button below and show us that you are the right person for this position. We are looking forward to learning about you and what you can bring to G2!