62 - Senior Content & Activations Manager (m/f/d)

At G2, we’ve assembled top talents with the best competitive players from around the world to form a truly global esports club and entertainment brand. We are ambitious risk-takers, seeking to innovate the sports and entertainment industries, remaining playful and forthright while upholding our core values.

With one of the largest esports fan bases at our side, our mission is to spark emotion and foster conversation through powerful stories of competition and beyond. If you take pride in always striving for the best and crave the opportunity to create, innovate, and entertain the world, then you’ll feel right at home at G2.

About G2 Media House

G2 Media House, better known as 62 ("Six-Two"), is G2's creative agency and production division.

In a world where traditional advertising meets the realm of esports and gaming, we've d like to be as transdesigned 62 to reinvent how brands connect with audiences through creative advertising, content production, media buying, experiential marketing, events, and digital experiences.

Think of us as a work-for-hire entertainment powerhouse. We create campaigns, content, and experiences that are deeply rooted in gaming, esports, sports, and entertainment culture for blue-chip brands, gaming publishers, and indie game developers alike.

And we're not just about gaming. Sports, tabletop games, manga, anime, music, and more. Entertainment is our playground.

As Senior Content & Activations Manager, you will oversee the successful delivery of 62's productions across content, campaigns, activations, events, and experiential projects. You'll be responsible for bringing structure, operational excellence, and creative ambition together, ensuring projects are delivered on time, on budget, and to the highest standards.

Working closely with clients, creatives, account managers, and external partners, you'll play a key role in shaping how 62 operates as it continues to grow. This is a unique opportunity for someone who enjoys both rolling up their sleeves to deliver outstanding work and building the processes, systems, and team that will support the next stage of the agency's evolution. While initially remaining hands-on in project delivery, this role is expected to play a key role in building and scaling 62's Production function over time. 

This is a full time opportunity based in Berlin or remote (EU), cross collaborating with the wider G2 team and 62's production operations, and directly report to our Head of Media House. Submitting an impressive and diverse creative portfolio showcasing your best work is preferred.

Responsibilities:

• Lead the planning, execution, and delivery of 62's productions across content, campaigns, activations, events, and experiential projects

• Own project timelines, budgets, resource allocation, and delivery quality across multiple concurrent projects

• Act as the primary bridge between clients, creatives, producers, freelancers, vendors, and internal stakeholders

• Develop and maintain scalable production workflows, processes, and project management standards across the media house

• Oversee video productions, content shoots, digital campaigns, and branded content initiatives from concept to delivery

• Lead the planning and execution of live events, campaign activations, trade show booths, and experiential marketing projects

• Manage external suppliers, production partners, venues, fabrication vendors, and freelance talent

• Ensure projects are delivered on time, within budget, and to the highest creative and operational standards

• Track project profitability, production costs, and resource utilization in collaboration with commercial and finance teams

• Build, mentor, and grow the Production team as 62 continues to expand its capabilities and client portfolio

• Identify operational improvements, new technologies, and production opportunities that increase efficiency and creative output

• Stay ahead of industry trends across gaming, esports, entertainment, advertising, production, and experiential marketing

Requirements:

• Proven experience in a production environment, preferably in the esports or entertainment industry, preferably with at least 2 years in a leadership or similar role

• Proven experience leading complex projects involving multiple stakeholders, disciplines, budgets, and timelines simultaneously

• Strong understanding of content production workflows, including video, social content, branded content, and digital campaigns

• Experience planning and delivering live events, brand activations, trade show booths, experiential marketing projects, or similar productions is a strong plus

• Demonstrated ability to manage production budgets, scopes of work, timelines, and external vendors

• Experience collaborating with creative, strategy, design, marketing, and commercial teams to bring projects from concept to execution

• Strong leadership skills with the ability to mentor team members, coordinate freelancers, and help build scalable production processes

• Excellent communication and stakeholder management skills, both internally and client-facing

• A proactive, solution-oriented mindset with the ability to anticipate challenges and keep projects moving forward

• Passion for gaming, esports, sports, entertainment, and internet culture is highly desirable

• Fluent in English, both written and spoken. Additional European languages are a plus

Our Values and philosophy

At G2, we strive to create a workplace where everyone feels welcome, valued, and empowered to be themselves. We value and celebrate diversity across all backgrounds, identities, cultures, ethnicities, religions, abilities, and experiences & we believe that different perspectives make us stronger as a team.

At the same time, we believe that everyone does their best work when they’re trusted to take ownership and contribute to something bigger together. This mindset is reflected in the values that shape how we show up, collaborate, and grow as one team at G2.

Fight Together: We tackle challenges as a team, never leaving anyone behind. We lift each other up and celebrate our wins together, because we compete as a team and don’t fight alone.

Defy Limits: We can’t be contained by the status quo. We push past boundaries and chase ambition. Every challenge is an opportunity to find an impossible solution

We don’t save lives: Our work is important, but we keep it in perspective. We stay grounded, have fun and bring out the best in each other.

No bullshit: We’re passionate, honest and real, with each other and with ourselves. We’re not afraid to speak our minds, as long it remains respectful.

Failures are learnings: Each time we have a setback we learn and grow together. We are Samurai not because we win but because we always get back up.

Have what it takes to join the #G2Army ? 

Click on the ‘Online Application’ button below and show us that you are the right person for this position. We are looking forward to learning about you and what you can bring to G2!