Commercial Strategy Specialist (m/f/d)

At G2, we’ve united top talent with the best competitive players from around the world to form a truly global esports club and entertainment brand. We are ambitious risk-takers, seeking to innovate the esports and entertainment industries, remaining playful and forthright while upholding our core values.

With one of the largest esports fan bases at our side, our mission is to spark emotion and foster conversation through powerful stories of competition within the esports industry and beyond.

If you take pride in always striving for the best and crave the opportunity to create, innovate, and entertain the world, then you'll feel right at home at G2.

Are you a strategic thinker who enjoys turning partner objectives into compelling commercial opportunities? Do you thrive at the intersection of marketing, partnership strategy, and commercial planning? Can you transform briefs into actionable recommendations, develop narratives that help close deals, and identify opportunities that create value for both partners and G2? If so, you should definitely read on.

G2 Esports is looking for a Commercial Strategy Specialist (m/f/d) to join our Marketing team. This is a full-time opportunity based in Berlin or remote (EU) and will directly report to our Senior Marketing Manager.

Responsibilities:

• Own and maintain G2's marketing and partnership inventory, ensuring a clear understanding of available assets, upcoming initiatives, campaign opportunities, partnership commitments, and commercial availability across the organisation

• Create high-impact presentation decks with clear storytelling, sharp visuals, and total 'wow' factor that help our Business Development team shine

• Act as a strategic bridge between Marketing and Commercial, maintaining visibility across key initiatives, partner commitments, and upcoming opportunities to identify the most effective solutions for both partners and the business

• Develop strategic recommendations, commercial narratives, and partnership solutions based on partner objectives, audience insights, inventory availability, and G2's marketing roadmap

• Translate client briefs into actionable partnership concepts, sponsorship opportunities, and integrated campaigns that create value for both partners and G2

• Support Business Development throughout the pitch process by identifying relevant opportunities, refining proposals, and helping package G2's assets into compelling partner solutions

• Establish and maintain best practices for commercial storytelling, pitch development, inventory management, and partnership planning

Requirements:

• Commercial strategist: You can identify opportunities behind a brief and transform them into smart, actionable partnership solutions that create value for both partners and G2

• Creative mastermind: You are able to read, interpret, and turn briefs into brand led smart & actionable strategies

• Strategic storyteller: You know how to structure compelling narratives and translate ideas, insights, and opportunities into persuasive presentations and sales materials

• Organised and detail-oriented: You enjoy bringing structure to complexity, managing information across multiple stakeholders, and maintaining resources that enable teams to work more effectively

• Strong understanding of esports, gaming culture, audience dynamics, and the sponsorship landscape

• Excellent communication and stakeholder management skills, with the ability to collaborate across multiple departments

• Proactive, solutions-oriented, and comfortable operating in a fast-paced environment

Our Values and philosophy

At G2, we strive to create a workplace where everyone feels welcome, valued, and empowered to be themselves. We value and celebrate diversity across all backgrounds, identities, cultures, ethnicities, religions, abilities, and experiences & we believe that different perspectives make us stronger as a team.

At the same time, we believe that everyone does their best work when they’re trusted to take ownership and contribute to something bigger together. This mindset is reflected in the values that shape how we show up, collaborate, and grow as one team at G2.

Fight Together: We tackle challenges as a team, never leaving anyone behind. We lift each other up and celebrate our wins together, because we compete as a team and don’t fight alone.

Defy Limits: We can’t be contained by the status quo. We push past boundaries and chase ambition. Every challenge is an opportunity to find an impossible solution

We don’t save lives: Our work is important, but we keep it in perspective. We stay grounded, have fun and bring out the best in each other.

No bullshit: We’re passionate, honest and real, with each other and with ourselves. We’re not afraid to speak our minds, as long it remains respectful.

Failures are learnings: Each time we have a setback we learn and grow together. We are Samurai not because we win but because we always get back up.

Have what it takes to join the #G2Army ? 

Click on the ‘Online Application’ button below and show us that you are the right person for this position. We are looking forward to learning about you and what you can bring to G2!