G2 Esports and adidas Announce New Partnership

Jan 14, 2021

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G2 announces adidas as their latest major partner and official sports apparel provider

We always strive for greatness – to be the best and to work with the best. With that in mind, we are incredibly excited to announce our partnership with adidas as our official sports apparel provider. With a shared passion for creativity, passion and style, both organisations will bring the very best of one another and we’re excited for the incredible projects and achievements we will accomplish together. 

We already have some exciting work lined up, including of course, our 2021 Pro Player Jersey and Kit, but bringing adidas into the #G2ARMY means much more than just a new G2 jersey. We’ll also work with adidas to release a lifestyle apparel collaboration, and, of course, create new and exciting content with our players and staff. Here is a glimpse of what’s to come: 

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Carlos ‘ocelote’ Rodriguez, CEO of G2 Esports says, “Today is a landmark day in G2 history. To announce a partnership with a global sports brand like adidas is a truly special moment for all of us. To join the adidas family as one of their partners, alongside global brands such as Real Madrid, Manchester United and Bayern Munich is a real game-changer for us and the wider esports industry.

Esports has been booming for a while, and 2020 was yet another superb year for its growth. As a lifelong gamer and now proud team owner, this partnership is truly a watershed moment and a childhood dream of mine. I could not be more stoked about the potential of this partnership between adidas and G2 throughout the next years.”

Björn Jäger, Vice President Brand adidas Central Europe says, “We are very proud of the new partnership with G2 esports, one of the leading entertainment organizations in the gaming industry. With this partnership we continue being a part of the growing gaming culture and are excited to tap into G2’s creativity and experience within this area. As a Berlin-based brand with global relevance G2 will help us drive brand presence not only in our home market but also reach global gaming communities.”

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