Berlin, Germany, April 4th, 2024 – G2 is welcoming a new Commercial Director, Henning Christiansson, and introducing a new Director level to the leadership structure, signalling a new era in G2’s strategic growth.
As we continue to expand, G2’s mission is to ensure that our leaders are guiding the way across all internal departments, while preserving and strengthening our existing culture, and allowing all teams to have the support they need. Joining the newly appointed Director of Esports at G2, Julius Ylänne, Henning will lead commercial efforts to accelerate growth as we diversify our revenues. G2 already boasts an impressive string of long-term partnerships with some of the world's most recognisable brands including Red Bull, Ralph Lauren, Mastercard and Jägermeister.
Following 5 years of commercial growth and global expansion, G2 has introduced a Director level which sits below the C-Suite, strengthening the leadership team and providing a stronger support line to department heads, leads, and managers across the organisation globally. Over the next few months, we’ll be adding a Finance Director and a Marketing Director to strengthen the leadership team with ambitious risk-takers, driven by the idea of achieving greatness together and creating impact beyond G2 Esports.
A gaming technology and esports veteran, Henning will bring a wealth of experience in esports partnerships as former Global Commercial Manager for Esports & Pro Series at Logitech G. Before his time at Logitech, Henning was the Global Project Manager at the world's largest gaming and lifestyle company, DreamHack - ESL Faceit Group, and the Nordic & Baltics Marketing Manager for gaming peripherals and accessories company, SteelSeries. His background in partnerships, marketing, and agency experience gives him a unique perspective on commercial partnership management as Commercial Director at G2.
Sabrina Ratih, Chief Operating Officer, G2 Esports commented:
"Henning’s arrival not only fortifies our leadership team but also injects a fresh perspective into our commercial endeavours. Looking ahead to long-term growth we are aiming to make smart, sustainable decisions that enable us to keep moving forward as a global organisation and diversify our revenue streams. By introducing new leadership levels to the team, we are adding an even stronger strategic backbone, more mentorship and more support to our staff - and Henning’s appointment is very much a part of this process."
Henning Christiansson, Commercial Director, G2 Esports commented:
"What makes G2 such a compelling proposition for brands and partners is its ability to engage and entertain arguably the most diverse audience in esports. G2 is competitively dominant in Europe, China, and North America, but its fans are captivated regardless of whether its teams win or lose, which is rare. I’m joining an ambitious and creative team that’s never satisfied with the status quo, and I see this as an incredible opportunity to fortify G2’s commercial success, and to continue raising the bar with trusted partners at our side.”
