Head of Brand

  • Department: Brand
  • Location: Berlin
  • Contract: Full Time with initial 6 month Trial Period
Online application

Job description


G2 is one of the world’s leading entertainment and esports brands. G2 was co-founded in 2015 by legendary League of Legends player-turned-team owner, Carlos ‘ocelote’ Rodriguez, and veteran esports entrepreneur and investor, Jens Hilgers. In the past five years, G2 has built a global fanbase of over 35 million fans spanning EMEA, North American, Latin America and Asia Pacific. 

G2 is looking for a Head of Brand to shape and drive key brand initiatives and projects, define and lead best practices and manage the Brand team. This is a full time position based in our headquarters in Berlin who will directly report to our General Manager until the Marketing Director is hired. 


  • Bring complex ideas and concepts to life by designing, planning and delivering from pitch to reality
  • Shape and drive key brand and marketing initiatives that further enhance G2’s brand equity
  • Lead and mentor a team of up to 3 Brand Managers with the help of our Executive level
  • Defining best practices in processes and project management for all brand driven projects
  • Uphold and continuously develop brand values and guidelines, as well as strengthen brand equity through innovation and creativity
  • Facilitate and produce data-driven reports, insights and workflows that enhance delivery
  • Collaborate with stakeholders to identify key opportunities to realize G2’s vision
  • Identify, assess and report on trends, gaps, formats, audiences, and more


  • 5+ years of experience in brand management or similar role
  • 3+ years of experience leading a team
  • Strong project or delivery management skills with a successful track record of delivering on complex, long term projects and working with international teams
  • Strong communication, problem solving, and analytical experience and skills
  • Experience in working with Google Suite and/or Office applications such as Powerpoint, Excel and Word or similar
  • Fluent in English, any other language is a plus
  • Interest in Esports is a plus


Your benefits working at G2 Esports

Work Culture.  You will be surrounded by experienced, successful and ambitious co-workers that will push you to your limits in a positive and inspiring working atmosphere. A workplace where unity, honesty, pioneering, fairness and integrity are valued.

Perks. Competitive salary; office in the heart of Berlin; gym membership; great IT equipment; flexible working times; additional holidays & being a part of the G2 family.

Development. Get mentored by some of the best within esport and access a wide network of great people and companies inside and outside of the industry.


Got you interested?

Please scroll down and click on the  “Online Application” button.

We’re looking forward to receiving your application and to read why you consider yourself a great addition to G2 Esports!