G2 ESPORTS STRIKES COMMERCIAL PARTNERSHIP WITH PRINGLES®

Sep 1, 2020

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We’re proud to announce our partnership with the world’s funnest snack for Making The Squad 3!

This time Making The Squad is back and bigger than ever with Making The Squad: FIFA 21! For the third and biggest edition yet, we’re proud to welcome PRINGLES® Germany as the presenting partner!

Currently in pre-production, Making The Squad: FIFA 21 will see participants from around the globe compete to secure a place on our EA Sports FIFA 21 Esports team and take home the grand prize of €10,000! 


The series will be created in collaboration with Insight TV, a global 4K UHD channel that specialises in adventurous lifestyle content. Over eight episodes, contestants will not only put their FIFA skills to the test but have to prove themselves worthy by completing a set of FIFA-themed challenges IRL. Though these real life challenges will be intense, the real excitement comes when our contestants duke it out in-game to find out who moves on, and who goes home. 

And the excitement doesn’t stop there! Throughout the competition, audiences will get to know the players and understand their journeys from hometown heroes to esports legends through a series of interviews and content pieces produced along the way. If you’d like to take part and think you’ve got what it takes to win, don’t miss your chance to sign-up now! 

All of the sweet, salty and spicy action will take place at the G2 Esports Head Quarters in Berlin and the contestants will be judged by Carlos ‘ocelote’ Rodriguez himself! With it all filmed in 4K UHD and broadcast to G2’s YouTube channel, you can watch anywhere with your favorite can of Pringles in hand!

Lindsey Eckhouse, Commercial Director at G2 esports comments:

‘We are hugely excited to embark on the third series of Making The Squad with PRINGLES® on board as our presenting partner. PRINGLES® is an iconic, household name brand that resonates with consumers globally. The annual release of FIFA is one of the biggest moments on the global gaming calendar.

By marrying the power of these two super-brands as partners, we truly believe we are set up to deliver the most compelling series of Making The Squad to date. We can’t wait to get going on creating the latest episodes of our much loved series for the esports community and beyond.’

Andreas Billker, Senior Marketing Activation Manager from PRINGLES® comments:

‘We are proud to announce ourselves as the presenting partner for the third series of Making The Squad. G2 are one of the most innovative and creative brands in esports, so we are hugely excited as to the possible opportunities this partnership offers to our brand and our global customer base.

In Pringles’ longstanding commitment to the eSports and gaming scene, this partnership with G2 and the triad with FIFA is the best next step to progressively anchor our brand in the community.

We look forward to working with Carlos, the senior team at G2 and all the participants in Making The Squad to tell the story of the hunt for the best FIFA players on the planet!’

Be sure to keep up with all things Making The Squad and get in on the action by following G2 Esports on all your socials – Twitter, Facebook, YouTube, TikTok, Instagram, and Twitch.

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